What You Should Know Before You Write Web Sales Copy (part 1)
By Paul M. Jerard Jr.
The Internet may be one of the hardest forms of media to write lucrative and motivational sales copy. Attracting unique visitors, and keeping their interest to stay on your site, for more than ten seconds, is what I often refer to as the, “Fly Paper Theory.”

Writing good, or excellent, sales copy for the Internet, is a craft - and the results of this work speak volumes for themselves, almost instantly. Direct mail copywriters can say the same, but good web sales copy should produce very respectable numbers. Web sales copy is totally traceable, and the return on investment is usually better; this form of media can create wealth at an extremely rapid pace.

This is why good copywriters, who specialize in sales letters on the Internet, get very respectable fees. An inexpensive copywriter isn’t going to do extensive research about the needs of your customers for a “cheap fee.” If you put a job up for bid, and the copywriter is getting less than a fair wage, what do you really think you will get?

Many experts feel that converting one in one thousand visitors is acceptable. This is neither acceptable for an information marketer or a “brick and mortar business.” Once your traffic is pre-qualified toward your niche market,

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